000			03203nam a2200421 a 4500
005			20250918164755.0
008			120704s2012 nyua b 001 0 eng
010			_a2010-054570
020			_a9780805862867 ( hbk)
020			_a9780415994149 ( pbk ) _cRM393.76
020			_a0415994144
039		9	_a201207261025 _bbaiti _c201207040945 _drahah _y07-04-2012 _zrahah
040			_aUKM
090			_aP96.P75P683
090			_aP96.P75 _bP683
100	1		_aPotter, Robert F.
245	1	0	_aPsychophysiological measurement and meaning : _bcognitive and emotional processing of media / _cRobert F. Potter, Paul D. Bolls.
246	1	0	_aCognitive and emotional processing of media
260			_aNew York : _bRoutledge, _c2012.
300			_axxii, 285 p. : _bill. ; _c23 cm.
490	1		_aCommunication series
504			_aIncludes bibliographical references (p. [258]-281) and index.
505	0		_aPsychophysiology in the context of media processes and effects research -- Psychophysiology: theoretical assumptions and a history of the field -- Key terms and concepts in psychophysiology -- Psychophysiological measures of cognitive processing of media -- Psychophysiological measures of emotional processing of media -- Emerging psychophysiological measures for media research -- Connecting psychophysiology to other measures of mediated message processing -- On your own: setting up a media psychophysiology lab and conducting experiments -- Pscyhophysiological measures and meaning: implications of current research and a peek at the future.
520			_a'This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.'--Publisher's description.
650		0	_aMass media _xPsychological aspects.
650		0	_aCommunication _xPsychological aspects.
650		0	_aPsychophysiology _xResearch.
650		0	_aPsychometrics.
700	1		_aBolls, Paul David, _d1966-
830		0	_aRoutledge communication series. _pMedia research.
907			_a.b15420085 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kP96.P75P683
914			_avtls003507055
990			_abaiti
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2012-04-07 _cm _da _feng _gnyu _y0 _z.b15420085
999			_c525429 _d525429