| 000 | 02454nam a22003374a 4500 | ||
|---|---|---|---|
| 005 | 20250918164754.0 | ||
| 008 | 120703s2012 nju b 001 0 eng | ||
| 020 |
_a9781118097366 (hbk.) _cRM111.56 |
||
| 020 | _a111809736X | ||
| 039 | 9 |
_a201207291330 _brosli _c201207031517 _drahah _y07-03-2012 _zrahah |
|
| 040 |
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| 090 | _aHD62.6.A736 | ||
| 090 |
_aHD62.6 _b.A736 |
||
| 100 | 1 |
_aArmbruster, Rachel, _d1975- |
|
| 245 | 1 | 0 |
_aBanding together for a cause : _bproven strategies for revenue and awareness generation / _cRachel Armbruster. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2012. |
||
| 300 |
_axix, 232 p. ; _c21 cm. |
||
| 504 | _aIncludes bibliographical references (p. 219) and index. | ||
| 520 |
_a'Experience the yellow wristband campaign from the beginning and learn how to position your nonprofit for success Passionate and inspiring, Banding Together for a Cause will help you identify ways to generate funds for your programs and missions through valuable and meaningful partnerships. In it, author Rachel Armbruster dissects the LIVESTRONG campaign, from timing and brand, to partners and visionary thinking. Engaging and informative, this reliable guide contains interviews and insights with key executives at both LIVESTRONG and Nike. Along the way, this remarkable book takes you behind-the-scenes of the spectacularly successful Lance Armstrong Foundation campaign. It starts with a simple big idea, the yellow wristband, and examines how you can find similar success within your own nonprofit. Focuses on this unforgettable fundraising campaign from a nonprofit perspective Offers the strategy as well as the tactics for nonprofits to feel that success is within reach Presents a variety of perspectives from the wildly successful LIVESTRONG campaign Learn from the yellow wristband. Banding Together for a Cause shows you how'-- _cProvided by publisher. |
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| 650 | 0 |
_aNonprofit organizations _xManagement. |
|
| 650 | 0 | _aSocial responsibility of business. | |
| 650 | 0 | _aStrategic alliances (Business) | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1210/2011039255-t.html |
| 907 |
_a.b15419733 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHD62.6.A736 |
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| 914 | _avtls003507019 | ||
| 990 | _ark4 | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2012-03-07 _cm _da _feng _gnju _y0 _z.b15419733 |
||
| 999 |
_c525394 _d525394 |
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