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_a9789814383264 _cRM248.00 |
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_a201207181230 _bbaiti _c201207181225 _dbaiti _y07-03-2012 _zrasyilla |
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| 040 | _aUKM | ||
| 090 | _aHG4515.2.M877 | ||
| 090 |
_aHG4515.2 _b.M877 |
||
| 100 | 1 | _aMurynets, Ilona. | |
| 245 | 1 | 0 |
_aOptimal investment and marketing strategies / _cIlona Murynets. |
| 260 |
_aHackensack, NJ : _bWorld Scientific, _c2012. |
||
| 300 |
_aviii, 79 p. : _bill. ; _c24 cm. |
||
| 490 | 1 |
_aSystems research series ; _vvol. 2 |
|
| 504 | _aIncludes bibliographical references (p. 73-79). | ||
| 505 | 0 | _aIntroduction -- Literature review -- Migration of customers and targeting customers for marketing campaigns -- Optimal service pricing (single-period model) -- Optimal new service pricing in monopoly (dynamic model) -- Optimal new service pricing in duopoly (dynamic model) -- Optimal investment and pricing --Strategies for post-production service contracts. | |
| 520 | _a'Over the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.'--Publisher's website. | ||
| 650 | 0 |
_aInvestments _xMathematical models. _960066 |
|
| 650 | 0 |
_aPricing _xMathematical models. |
|
| 650 | 0 |
_aCustomer services _xPrices _xMathematical models. |
|
| 830 | 0 |
_aSystems research series ; _vv. 2. |
|
| 907 |
_a.b15419502 _b2019-11-12 _c2019-11-12 |
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_c01 _n0 _kHG4515.2.M877 |
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| 914 | _avtls003506984 | ||
| 990 | _abaiti | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2012-03-07 _cm _da _feng _gsi _y0 _z.b15419502 |
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| 999 |
_c525371 _d525371 |
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