000			02024nam a22003854a 4500
005			20250918164752.0
008			120703s2011 enka b 001 0 eng
020			_a9781444332346 (hardback)
020			_a1444332341 (hardback)
020			_a9781444332353 (paperback) _cRM139.49
020			_a144433235X (paperback)
039		9	_a201207291141 _brosli _c201207031245 _drahah _y07-03-2012 _zrahah
040			_aDLC _cDLC _dYDX _dUKM _dYDXCP _dDEBBG _dBWX _dCDX _dCOO _dDLC _dUKM
043			_an-us---
090			_aJK2281.M333
090			_aJK2281 _b.M333
100	1		_aMaarek, Philippe J.
245	1	0	_aCampaign communication and political marketing / _cPhilippe J. Maarek.
260			_aChichester : _bWiley-Blackwell, _c2011.
300			_axiv, 268 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
520			_a'Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct.'-- _cProvided by publisher.
650		0	_aPolitical campaigns _zUnited States.
650		0	_aCommunication in politics _zUnited States.
650		0	_aMarketing _xPolitical aspects.
651		0	_aUnited States _xPolitics and government.
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781444332346.jpg
907			_a.b15419484 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kJK2281.M333
914			_avtls003506982
990			_ark4
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2012-03-07 _cm _da _feng _genk _y0 _z.b15419484
999			_c525369 _d525369