000			03172nam a2200349 a 4500
005			20250918162417.0
008			120621s2011 enka b 001 0 eng
020			_a9781107009172 (hbk.) _cRM325.48
020			_a9781107401525 (pbk.)
039		9	_a201305301626 _bzaina _c201305171506 _drasyilla _y06-21-2012 _zrasyilla
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dUKMGB _dBWK _dCDX _dBWX _dDLC _dUKM
090			_aHD60.B493
090			_aHD60 _b.B493
100	1		_aBhattacharya, C. B.
245	1	0	_aLeveraging corporate responsibility : _bthe stakeholder route to maximizing business and social value / _cC.B. Bhattacharya, Sankar Sen, Daniel Korschun.
260			_aCambridge : _bCambridge University Press, _c2011.
300			_axiii, 326 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_a'The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders'-- _cProvided by publisher.
520			_a'He long and winding road to CR value Corporate Responsibility (CR) and you On September 5, 2007, the Buddhist monks of Pakokku, Myan-mar joined the citizen protests that erupted in that impoverished country in August of that year. The uprising was triggered by a long-simmering array of discontents ranging from high commodity prices to human rights abuses, including the long-term detention of pro-democracy leader Aung San Suu Kyi. The ruling military government in Myanmar, in power since 1962, took action to quell the protests. A few days after the monks joined the protests, troops fired on protesters in a crackdown that left at least ten people dead by the government's account (opposition groups put the fatalities at around 200). Independent reports suggest that several monks were beaten and killed.'-- _cProvided by publisher.
650		0	_aSocial responsibility of business.
650		0	_aBusiness ethics.
700	1		_aSen, Sankar, _d1936-
700	1		_aKorschun, Daniel.
907			_a.b15410006 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHD60.B493
914			_avtls003505954
990			_azsz
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2012-08-06 _cm _da _feng _genk _y0 _z.b15410006
999			_c524439 _d524439