000			02041nam a2200313 a 4500
005			20251031170559.0
008			120620s2011 njua 001 0 eng
010			_a2010-039794
020			_a9780470879009 (hbk.) _cRM61.91
039		9	_a201209130943 _brosli _c201207111900 _dzaina _c201206201137 _drahah _y06-20-2012 _zrahah
040			_aDLC _cDLC _dDLC _dUKM
090			_aHF5415.M236
090			_aHF5415 _b.M236
100	1		_aMcDonald, Kelly, _d1961-
245	1	0	_aHow to market to people not like you : _b"know it or blow it" rules for reaching diverse customers / _cKelly McDonald.
260			_aHoboken, N.J. : _bWiley, _c2011.
300			_axxii, 218 p. : _bill. ; _c24 cm.
504			_aIncludes index.
520			_a'Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.'-- _cProvided by publisher.
650		0	_aMarketing. _960389
650		0	_aConsumer satisfaction.
907			_a.b15406611 _b2019-11-12 _c2019-11-12
914			_avtls003505596
942			_c01 _n0 _kHF5415.M236 _2lcc
990			_azsz
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2012-07-06 _cm _da _feng _gnju
999			_c524140 _d524140