000 02512nam a2200337 a 4500
005 20250918162315.0
008 120613s2011 nju b 001 0 eng
020 _a9781118018217 (hbk.)
_cRM61.91
020 _a1118018214 (hbk.)
039 9 _a201207041214
_bzaina
_c201206131316
_drahah
_y06-13-2012
_zrahah
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dBWX
_dSINLB
_dUKMGB
_dCDX
_dDLC
_dUKM
090 _aHF5415.5.C347
090 _aHF5415.5
_b.C347
100 1 _aCarroll, Becky,
_d1966-
245 1 4 _aThe hidden power of your customers :
_bfour keys to growing your business through existing customers /
_cBecky Carroll.
260 _aHoboken, N.J. :
_bWiley,
_c2011.
300 _axvi, 240 p. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
520 _a'Winning strategies to keep your existing customers coming back. A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset and boost your business by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers their least expensive, most easily acquired sales to slip away. Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused metrics, and killer customer service. Details a fundamental shift that needs to take place in how businesses treat their existing customers. The author writes the blog'Customers Rock!' and is the Social Media Correspondent for NBC/7 San Diego'--
_cProvided by publisher.
650 0 _aCustomer services.
650 0 _aCustomer relations.
650 0 _aCustomer services
_xManagement.
650 0 _aCustomer relations
_xManagement.
907 _a.b15396447
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5415.5.C347
914 _avtls003504495
990 _azsz
991 _aFakulti Sains Sosial dan Kemanusiaan
998 _at
_b2012-01-06
_cm
_da
_feng
_gnju
_y0
_z.b15396447
999 _c523142
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