| 000 | 02543nam a2200373 a 4500 | ||
|---|---|---|---|
| 005 | 20250918162313.0 | ||
| 008 | 120613s2011 njua 001 0 eng | ||
| 010 | _a2011-014480 | ||
| 020 |
_a9781118026984 (pbk.) _cRM49.50 |
||
| 020 | _a1118026985 (pbk.) | ||
| 039 | 9 |
_a201207091133 _bzabidah _c201206131133 _drahah _y06-13-2012 _zrahah |
|
| 040 |
_aDLC _dUKM |
||
| 090 | _aHF5415.1265.S388 2011 | ||
| 090 |
_aHF5415.1265 _b.S388 2011 |
||
| 100 | 1 | _aScott, David Meerman. | |
| 245 | 1 | 4 |
_aThe new rules of marketing & PR : _bhow to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / _cDavid Meerman Scott. |
| 246 | 3 | _aNew rules of marketing and PR | |
| 250 | _a3rd ed. | ||
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c2011. |
||
| 300 |
_axxxii, 366 p. : _bill. ; _c23 cm. |
||
| 500 | _aRev. ed. of: The new rules of marketing and PR. 2nd ed., 2010. | ||
| 500 | _aIncludes index. | ||
| 520 | _a'David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; updated information on how to measure the success of your campaigns; a range of new tools; fresh case studies'--Provided by publisher. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aPublic relations. | |
| 700 | 1 |
_aScott, David Meerman. _tNew rules of marketing and PR. |
|
| 907 |
_a.b15396046 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.1265.S388 2011 |
||
| 914 | _avtls003504440 | ||
| 990 | _aza | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2012-01-06 _cm _da _feng _gnju _y0 _z.b15396046 |
||
| 999 |
_c523102 _d523102 |
||