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008 120612s2011 nju 000 0 eng
020 _a9781118035672 (pbk.)
_cRM74.32
039 9 _a201206211650
_bzaina
_c201206121209
_drahah
_y06-12-2012
_zrahah
040 _aDLC
_cDLC
_dUKM
090 _aHF5415.13.L344
090 _aHF5415.13
_b.L344
100 1 _aLangton, David,
_d1961-
245 1 0 _aVisual marketing :
_b99 proven ways for small businesses to market with images and design /
_cDavid Langton, Anita Campbell.
260 _aHoboken, N.J. :
_bWiley,
_c2011.
300 _axix, 236 p. :
_bill. ;
_c18 cm.
520 _a'Effective creative strategies for business owners or marketersWhether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and stunts. In this compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to mom and pops. Anita Campbell, an internationally known small business expert, reaches over 1 million small business owners and stakeholders annually.Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers'--
_cProvided by publisher.
650 0 _aSmall business marketing.
650 0 _aMarketing
_xGraphic methods.
700 1 _aCampbell, Anita,
_d1956-
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9781118035672.jpg
907 _a.b1539427x
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5415.13.L344
914 _avtls003504253
990 _azsz
991 _aFakulti Sains Sosial dan Kemanusiaan
998 _at
_b2012-12-06
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_gnju
_y0
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