000 02208nam a2200337 a 4500
005 20250918162246.0
008 120606s2010 enka b 001 0 eng
010 _a2009-938397
020 _a9781848442405 (hbk.)
_cRM335.92
020 _a1848442408 (hbk.)
039 9 _a201207090918
_bzabidah
_c201207090915
_dzabidah
_y06-06-2012
_zidah
040 _dUKM
090 _aHD30.28.G525
090 _aHD30.28
_b.G525
100 1 _aGibbert, Michael.
245 1 0 _aStrategy making in a crisis :
_bfrom analysis to imagination /
_cMichael Gibbert.
260 _aCheltenham, UK. :
_bEdward Elgar,
_c2010.
300 _avi, 232 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 207-221) and index.
520 1 _a'Which strategy making approach works best in a crisis? In current literature, the recommendations oscillate between prediction, control, and practice, but this unique book focuses specifically on strategy making in a crisis.''In a crisis, the business landscape is neither stable nor predictable, resources are scarce rather than abundant, customers disappear and shareholders revolt, all of which can make prediction and control very difficult. Drawing on evidence from philosophy, and on a multi-year case study of a major multinational, Michael Gibbert points to three different kinds of imaginations and proposes a three-step model for imaginative strategy making.''Introducing new topics on this subject, Strategy Making in a Crisis will strongly appeal to top-level managers, including corporate development departments, and business-unit level strategy. Postgraduate students will also receive ideas for their own theses, not only from the content, but also from the approach - which is deductive and integrates management theories using social science literature - and methodology.'--BOOK JACKET.
650 0 _aStrategic planning.
650 0 _aBusiness planning.
650 0 _aCrisis management.
907 _a.b15389728
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHD30.28.G525
914 _avtls003503761
990 _aza
991 _aFakulti Ekonomi dan Perniagaan
998 _at
_b2012-06-06
_cm
_da
_feng
_genk
_y0
_z.b15389728
999 _c522476
_d522476