000 01630nam a22003975a 4500
005 20250930133505.0
008 120528s2011 xxk 000 0 eng
020 _a9781849205467 (set of four volumes)
_cRM2721.18
039 9 _a201206141157
_bjamil
_c201206111611
_dbaizura
_c201205281010
_drahah
_y05-28-2012
_zrahah
040 _aUKM
090 _aHF5415.1263.B866
090 _aHF5415.1263
_b.B866
245 0 0 _aBusiness-to-business marketing /
_cedited by Nick Ellis,Mark Tadajewski and Andrew Pressey.
260 _aLondon :
_bSAGE,
_cc2011.
300 _a4 v. ;
_c24 cm.
490 1 _aSAGE library in marketing.
504 _aIncludes bibliographical references.
505 _gvol. 1.
_tIntroducing B2B marketing -
_gvol. 2.
_tChannels, chains and inter-organizational relationships -
_gvol. 3.
_tIndustrial networks and B2B marketing strategy -
_gvol. 4.
_tB2B marketing programmes.
650 0 _aIndustrial marketing.
650 0 _aMarketing.
_960389
700 1 _aEllis, Nick.
700 1 _aTadajewski, Mark.
700 1 _aPressey, Andrew.
740 0 _aIntroducing B2B marketing ;
_nvolume 1.
740 0 _aChannels, chains and inter-organizational relationships ;
_nvolume 2.
740 0 _aIndustrial networks and B2B marketing strategy ;
_nvolume 3.
740 0 _aB2B marketing programmes ;
_nvolume 4.
830 0 _aSAGE library in marketing.
907 _a.b15380579
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHF5415.1263.B866
914 _avtls003502720
990 _anm
991 _aFakulti Ekonomi dan Perniagaan
998 _at
_b2012-02-05
_cm
_da
_feng
_gxxk
_y0
_z.b15380579
999 _c521602
_d521602