000			01532nam a2200385 a 4500
005			20250918162204.0
008			120528s2011 caua b 000 0 eng
010			_a2010-930856
020			_a9781849207843 (hbk. : set) _cRM680.30 (1 v.)
039		9	_a201206011613 _bzabidah _c201205281005 _drahah _y05-28-2012 _zrahah
040			_aDLC _dUKM
090			_aJF2112.A4P658
090			_aJF2112.A4 _bP658
245	0	0	_aPolitical marketing / _cedited by Paul R. Baines.
260			_aLos Angeles, CA. : _bSAGE, _c2011.
300			_a3 v. : _bill. ; _c24 cm.
490	0		_aSage library in marketing.
504			_aIncludes bibliographical references.
505	0		_gv. 1. _tPolitical marketing : concepts and theories -- _gv. 2. _tThe political marketing mix : strategy and implementation -- _gv. 3. _tEthics, practices, and advances in political marketing.
650		0	_aAdvertising, Political.
650		0	_aMarketing _xPolitical aspects.
650		0	_aCampaign management.
650		0	_aPropaganda.
700	1		_aBaines, Paul, _d1973-
740	0	2	_aPolitical marketing : concepts and theories ; _nv. 1.
740	4	2	_aThe political marketing mix : strategy and implementation ; _n.v. 2.
740	0	2	_aEthics, practices, and advances in political marketing ; _nv. 3.
907			_a.b15380555 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kJF2112.A4P658
914			_avtls003502718
990			_aza
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2012-02-05 _cm _da _feng _gcau _y0 _z.b15380555
999			_c521600 _d521600