000 02297nam a2200385 a 4500
005 20250918162204.0
008 120528s2011 caua be 001 0 eng
010 _a2011-019185
020 _a9781412973823 (hbk. : v. 1)
_cRM535.74
020 _a9781412973823 (hbk. : v. 2)
_cRM535.74
020 _a9781412973823 (hbk. : v. 3)
_cRM535.74
020 _a9781412973823 (hbk. : v. 4)
_cRM535.74
039 9 _a201206011238
_bzabidah
_c201206011228
_dzabidah
_c201205280950
_drahah
_y05-28-2012
_zrahah
040 _aDLC
_dUKM
090 _aGV713.E537 ruj
090 _aGV713
_b.E537
245 0 0 _aEncyclopedia of sports management and marketing /
_cgeneral editors, Linda E. Swayne, Mark Dodds.
260 _aThousand Oaks, Calif. :
_bSage Publications, Inc,
_c2011.
300 _a4 v . :
_bill. (some col.) ;
_c29 cm.
504 _aIncludes bibliographical references and index.
505 0 _av. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.
520 _a'This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers'--
_cProvided by publisher.
650 0 _aSports
_xManagement
_vEncyclopedias.
650 0 _aSports administration
_vEncyclopedias.
650 0 _aSports
_xMarketing
_vEncyclopedias.
700 1 _aSwayne, Linda E.
700 1 _aDodds, Mark.
907 _a.b15380518
_b2019-11-12
_c2019-11-12
942 _c1
_n0
_kGV713.E537 ruj
914 _avtls003502714
990 _aza
991 _aRujukan dan Am
998 _at
_b2012-02-05
_cm
_da
_feng
_gcau
_y0
_z.b15380518
999 _c521596
_d521596