| 000 | 01125cam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250930133504.0 | ||
| 008 | 120528s2011 nyua bi 001 0 eng | ||
| 020 | _a9780073530055 (alk. paper) | ||
| 020 | _a0073530050 (alk. paper) | ||
| 039 | 9 |
_a201206132040 _blan _c201205280912 _didah _y05-28-2012 _zidah |
|
| 040 |
_aDLC _dUKM |
||
| 090 | _aHF5415.13.P385 2011 | ||
| 090 |
_aHF5415.13 _b.P385 2011 |
||
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _c2011. |
||
| 300 |
_axviii, 830 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _962387 |
|
| 700 | 1 | _aDonnelly, James H. | |
| 907 |
_a.b15380427 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.13.P385 2011 |
||
| 914 | _avtls003502704 | ||
| 990 | _arab | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2012-02-05 _cm _da _feng _gnyu _y0 _z.b15380427 |
||
| 999 |
_c521587 _d521587 |
||