000 02145nam a2200349 a 4500
005 20250918162157.0
008 120524s2011 njua b 001 0 eng
010 _a2010-031878
020 _a9780470874776 (hbk.)
_cRM176.61
020 _a0470874775 (hbk.)
039 9 _a201206141723
_bzabidah
_c201206141722
_dzabidah
_c201206141721
_dzabidah
_c201205241559
_didah
_y05-24-2012
_zidah
040 _aDLC
090 _aHD38.5.S448
090 _aHD38.5
_b.S448
100 1 _aSehgal, Vivek.
245 1 0 _aSupply chain as strategic asset :
_bthe key to reaching business goals /
_cVivek Sehgal.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c2011.
300 _axxvii, 305 p. :
_bill. ;
_c24 cm.
490 1 _a[Wiley corporate F&A].
504 _aIncludes bibliographical references and index.
520 _a'The book starts by summarizing the current literature on business, functional (supply chain), and technology strategies. Then, it establishes a case for why none of these strategies in isolation can create the competitive advantage needed to achieve the goals of the business and why they must be aligned and must work together to be effective. Every argument in the book is supported with cases from the industry. Some of the cases I have relied heavily are Wal-mart (business strategy of being a'price leader' drives supply chain strategy to reduce costs), Cemex (business strategy of'differentiation' drives supply chain that is customer centric), and several other industry examples (Avon, Tyco, Rubbermaid, etc.) as they fit the argument being made at the time. The book concludes by consolidating the lessons learned and implementation guidance on how the 3 strategies and be pulled together resulting in a strategic roadmap.'--
_cProvided by publisher.
650 0 _aBusiness logistics.
650 0 _aStrategic management.
830 0 _aWiley corporate F & A.
907 _a.b15379243
_b2019-11-12
_c2019-11-12
942 _c01
_n0
_kHD38.5.S448
914 _avtls003502569
990 _aza
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2012-11-05
_cm
_da
_feng
_gnju
_y0
_z.b15379243
999 _c521491
_d521491