| 000 | 01130nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250918162156.0 | ||
| 008 | 120524s2011 enkab 001 0 eng d | ||
| 010 | _a2011-410524 | ||
| 020 |
_a9780470979662 (hbk.) _cRM162.03 |
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| 020 | _a0470979666 (hbk.) | ||
| 039 | 9 |
_a201206141624 _bzabidah _c201205241539 _didah _y05-24-2012 _zidah |
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| 040 |
_aBTCTA _dUKM |
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| 090 | _aHF5415.1255.P477 | ||
| 090 |
_aHF5415.1255 _b.P477 |
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| 100 | 1 | _aPerrey, Jesko. | |
| 245 | 1 | 0 |
_aRetail marketing and branding : _ba definitive guide to maximizing ROI / _cJesko Perrey and Dennis Spillecke. |
| 260 |
_aChichester, UK. : _bJohn Wiley & Sons, _c2011. |
||
| 300 |
_axviii, 300 p. : _bill., maps ; _c24 cm. |
||
| 504 | _aIncludes index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aRetail trade. | |
| 700 | 1 | _aSpillecke, Dennis. | |
| 907 |
_a.b15379103 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.1255.P477 |
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| 914 | _avtls003502553 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2012-11-05 _cm _da _feng _genk _y0 _z.b15379103 |
||
| 999 |
_c521482 _d521482 |
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