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| 005 | 20250930133501.0 | ||
| 008 | 120524s2010 njua b 001 0 eng d | ||
| 020 | _a9780470598825 (hbk.) | ||
| 020 | _a0470598824 (hbk.) | ||
| 039 | 9 |
_a201206151637 _bariff _c201206151635 _dariff _c201205241445 _didah _y05-24-2012 _zidah |
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| 040 | _aUKM | ||
| 090 | _aHF5415.K635 | ||
| 090 |
_aHF5415 _b.K635 |
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| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing 3.0 : _bfrom products to customers to the human spirit / _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2010. |
||
| 300 |
_axv, 188 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 700 | 1 |
_aKartajaya, Hermawan, _d1947- |
|
| 700 | 1 | _aSetiawan, Iwan. | |
| 907 |
_a.b1537872x _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.K635 |
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| 914 | _avtls003502509 | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2012-11-05 _cm _da _feng _gnju _y0 _z.b1537872x |
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| 999 |
_c521455 _d521455 |
||