000			03442nam a22003974a 4500
005			20250918162139.0
008			120522s2010 enkab b 001 0 eng
010			_a2010-016803
015			_aGBB046071 _2bnb
016	7		_a015522244 _2Uk
020			_a9780521199230 (hbk) _cRM279.87
020			_a0521199239
039		9	_a201206060936 _bbaiti _c201205221555 _didah _y05-22-2012 _zidah
040			_aUKM
090			_aGV713.G563
090			_aGV713 _b.G563
100	1		_aGomez Lopez-Egea, Sandalio.
245	1	0	_aValue creation and sport management / _cSandalio Gez, Kimio Kase, Ignacio Urrutia.
260			_aCambridge ; _aNew York : _bCambridge University Press, _c2010.
300			_axvi, 266 p. : _bill., maps ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. The virtuous circle of value creation in the sports industry -- 2. Value creation and performance criteria for sport entities / Tanguy Jacopin, Kimio Kase and Ignacio Urrutia -- 3. National context and profit strategy of the sport entity : how to overcome the national borders of the sport entities? / Tanguy Jacopin -- 4. Value creation in two of the most prestigious Spanish football clubs : Real Madrid CF and FC Barcelona, 2000-2006 /Kimio Kase ... [et al.] -- 5. The proto-image of Real Madrid : implications for marketing and management / Kimio Kase, Ignacio Urrutia and Magdalena Opazo -- 6. Value creation from the organizational structure of a sports entity / Sandalio Gez, Carlos Martand Magdalena Opazo -- Appendix I. Why NGOs matter for the success of sporting events : the case of the America's Cup / Tanguy Jcopin and Ignacio Urritia -- Appendix II. Strategic evaluation of sponsorship and patronage / Kimio Kase, Ignacio Urrutia and Carlos Mart-- Appendix III. Structural characteristics of sport organizations : main trends in the academic discussion / Sandalio Gez, Magdalena Opazo and Carlos Mart
520			_a'The sports business has become one of the fastest growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a new conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers'-- _cProvided by publisher.
650		0	_aProfessional sports _xManagement.
650		0	_aProfessional sports _xEconomic aspects.
650		0	_aSports administration.
700	1		_aKase, Kimio, _d1949-
700	1		_aUrrutia, Ignacio.
907			_a.b15375377 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kGV713.G563
914			_avtls003502147
990			_abaiti
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2012-09-05 _cm _da _feng _genk _y0 _z.b15375377
999			_c521189 _d521189