000			02759nam a2200349 a 4500
005			20250918162137.0
008			120522s2011 nyudao 001 0 eng d
020			_a9781606493106 (pbk.) _cRM90.48
039		9	_a201209211654 _bathirah _c201209200948 _dathirah _c201209111119 _dfarid _y05-22-2012 _zfarid
040			_aUKM
090			_aHF5415.127.K753
090			_aHF5415.127 _b.K753
100	1		_aKruger, Elizabeth Rush.
245	1	0	_aTop market strategy : _bapplying the 80/20 rule / _cElizabeth Rush Kruger.
260			_aNew York : _bBusiness Expert Press, _c2011.
300			_ax, 113 p. : _bill., charts, photographs ; _c23 cm.
490	1		_aMarketing strategy collection.
504			_aIncludes bibliographical references (p. [109]) and index.
505	0		_aMarketing fundamentals -- Essentials of marketing -- Decisions about customer surveys -- The 80/20 rule -- The Pareto distribution -- Applications of the 80/20 rule -- Application to profit from customers -- Segmentation by profit from customers -- Steps of profitability segmentation -- How to increase profit from customers -- Interview diverse customers -- Create the customer survey -- Survey customers and analyze responses -- Define the profitability segments -- Distinguish the top market segment -- Evaluate and target the top market segment -- Create research-driven marketing strategies -- Quadruple profit from customers -- Appendix 1. Report on overall JetSpray customers -- Appendix 2. Report on JetSpray's top market segment -- Appendix 3. How to analyze overall customers -- Appendix 4. How to segment customers by profitability -- Appendix 5. How to profile a target market -- Appendix 6. Data worksheet in Microsoft Excel.
520	3		_aResearch verifies that the 80/20 rule summarizes the stable relationship of inputs to outputs-- including the impact of customers on the profit of a business. According to this universal law, a business can predict that the most profitable 20% of its customers generates 80% of its profit from customers and that customers in this top market segment are 16 times more profitable than customers in the bottom market segment. Thus when a business replaces all customers in the bottom market segment with new customers in the top market segment, the business can expect to quadruple its profit from customers.
650		0	_aMarket segmentation.
650		0	_aMarket surveys.
650		0	_aMarketing _xManagement.
830		0	_aMarketing strategy collection.
907			_a.b15374956 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.127.K753
914			_avtls003502103
990			_aathirah
991			_aFakulti Ekonomi dan Pengurusan - FEP
998			_at _b2012-09-05 _cm _da _feng _gnyu _y0 _z.b15374956
999			_c521148 _d521148