000			02276nam a2200349 a 4500
005			20250918162132.0
008			120521s2009 njua b 001 0 eng
020			_a0470225386 (cloth)
020			_a9780470225387 (cloth)
039		9	_a201206081555 _bzaina _c201206071845 _dzaina _c201205211821 _didah _y05-21-2012 _zidah
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dCDX _dIXA _dALAUL _dCDN _dDLC _dUKM
090			_aHD53.F765
090			_aHD53 _b.F765
245	0	0	_aFrom assets to profits : _bcompeting for IP value & return / _cedited by Bruce Berman.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _c2009.
300			_axxiv, 296 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_aIndustry-leading managers and investors show how to incorporate the best intellectual property rights into the latest business models. The information age is opening new doors. Intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers, executives, and investors must understand the fundamentals of IP to be in a position to make informed business decisions. Edited by industry expert Bruce Berman and with contributions from the top names in IP management, investment, and consulting, From Assets to Profits provides a detailed look at how intellectual property assets work and what professionals need to know about them to succeed in today's competitive business environment. From Assets to Profits, explores how recent developments are forcing businesses to reexamine their approach to innovation and performance, and explains how to recognize IP assets and deploy them for the best return.
650		0	_aIntellectual capital _xValuation.
650		0	_aIntellectual property.
650		0	_aTechnological innovations _xEconomic aspects.
650		0	_aPatent Licenses.
700	1		_aBerman, Bruce M.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0826/2008036348.html
907			_a.b15374002 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHD53.F765
914			_avtls003501972
990			_azsz
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2012-08-05 _cm _da _feng _gnju _y0 _z.b15374002
999			_c521057 _d521057