000			01640nam a2200301 a 4500
005			20250918162104.0
008			120517s2010 nyua b 001 0 eng
020			_a9780230237308 (hbk.) _cRM125.32
039		9	_a201210081155 _brosli _c201208300925 _dsanusi _y05-17-2012 _zfarid
040			_dUKM
090			_aHD38.5.D337
090			_aHD38.5 _b.D337
100	1		_aDarroch, Jenny.
245	1	0	_aMarketing through turbulent times / _cJenny Darroch.
260			_aNew York : _bPalgrave MacMillan, _c2010.
300			_axvi, 176 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 159-169) and index.
505	8		_aMachine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
650		0	_aBusiness logistics.
650		0	_aConsumers _xAttitudes.
907			_a.b1536852x _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHD38.5.D337
914			_avtls003501344
990			_ark4
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2012-04-05 _cm _da _feng _gnyu _y0 _z.b1536852x
999			_c520554 _d520554