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| 008 | 120517s2011 at a b 001 0 eng d | ||
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_a9780538467384 (pbk.) _cRM598.50 |
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_a201210081137 _brosli _c201208291657 _dsanusi _y05-17-2012 _zfarid |
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| 040 | _dUKM | ||
| 090 | _aHF5415.13.M356 2011 | ||
| 090 |
_aHF5415.13 _b.M356 2011 |
||
| 100 | 1 | _aFerrell, O. C. | |
| 245 | 1 | 0 |
_aMarketing strategy / _cO.C. Ferrell, Michael D. Hartline. |
| 250 | _a5th ed. | ||
| 260 |
_aAustralia : _bSouth-Western Cengage Learning, _cc2011. |
||
| 300 |
_axxiiI, 743 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _962387 |
|
| 700 | 1 | _aHartline, Michael D. | |
| 907 |
_a.b15368506 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.M356 2011 |
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| 914 | _avtls003501342 | ||
| 990 | _ark4 | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2012-04-05 _cm _da _feng _gat _y0 _z.b15368506 |
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