| 000 | 01222nam a2200325 a 4500 | ||
|---|---|---|---|
| 005 | 20250918162102.0 | ||
| 008 | 120517s2012 caua b 001 0 eng | ||
| 020 |
_a9781412987240 (pbk. : alk. paper) _cRM121.00 |
||
| 020 | _a1412987245 (pbk. : alk. paper) | ||
| 039 | 9 |
_a201206051405 _bzaina _c201205280943 _drahah _y05-17-2012 _zrasyilla |
|
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dOCLCO _dDLC _dUKM |
||
| 090 | _aHF5814.U844 2012 | ||
| 090 |
_aHF5814 _b.U844 2012 |
||
| 245 | 0 | 0 |
_aUsing qualitative research in advertising : _bstrategies, techniques, and applications / _cMargaret A. Morrison ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE, _c2012. |
||
| 300 |
_axv, 218 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xResearch. |
|
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 650 | 0 | _aQualitative research. | |
| 700 | 1 | _aMorrison, Margaret A. | |
| 907 |
_a.b15368154 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5814.U844 2012 |
||
| 914 | _avtls003501305 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2012-04-05 _cm _da _feng _gcau _y0 _z.b15368154 |
||
| 999 |
_c520520 _d520520 |
||