| 000 | 02375aam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250918162100.0 | ||
| 008 | 120517s2012 caua b 001 0 eng | ||
| 020 | _a9781412991735 (hbk.) | ||
| 020 | _a1412991730 (hbk.) | ||
| 020 |
_a9781412991742 (pbk.) _cRM145.08 |
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| 020 | _a1412991749 (pbk.) | ||
| 039 | 9 |
_a201206050914 _bzabidah _c201205221555 _drahah _y05-17-2012 _zrasyilla |
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| 040 |
_aDLC _dUKM |
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| 090 | _aHF5415.2.M388 2012 | ||
| 090 |
_aHF5415.2 _b.M388 2012 |
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| 100 | 1 | _aMcQuarrie, Edward F. | |
| 245 | 1 | 4 |
_aThe market research toolbox : _ba concise guide for beginners / _cEdward F. McQuarrie. |
| 250 | _a3rd ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE Publications, _c2012. |
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| 300 |
_axviii, 253 p. : _bill. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a'An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. This text explores market research techniques such as secondary research, customer visits, focus groups, surveys, choice modeling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. The Third Edition of The Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. Additionally, a new closing chapter illuminates the limitations of market research to clarify when it should be employed. What's New sections have been added to every chapter and new examples are included throughout the text, along with updated suggested readings and references'--Provided by publisher. | ||
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 907 |
_a.b15367770 _b2019-11-12 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.2.M388 2012 |
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| 914 | _avtls003501257 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2012-04-05 _cm _da _feng _gcau _y0 _z.b15367770 |
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| 999 |
_c520482 _d520482 |
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