| 000 | 01265nam a2200349 a 4500 | ||
|---|---|---|---|
| 005 | 20250930133432.0 | ||
| 008 | 120517s2011 caua b 001 0 eng | ||
| 020 |
_a9781412981491 (pbk) _cRM204.04 |
||
| 020 | _a1412981492 (pbk.) | ||
| 039 | 9 |
_a201206051103 _bzabidah _c201206051101 _dzabidah _c201206051101 _dzabidah _c201205221545 _drahah _y05-17-2012 _zrasyilla |
|
| 040 |
_aDLC _dUKM |
||
| 090 | _aHF5414.K684 2011 | ||
| 090 |
_aHF5414 _b.K684 2011 |
||
| 100 | 1 |
_aLee, Nancy, _d1932- |
|
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cNancy R. Lee, Philip Kotler. |
| 250 | _a4th ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE Publications, _c2011. |
||
| 300 |
_axi, 502 p. : _bill. ; _c24 cm. |
||
| 500 | _aPrev. ed. entered under : Kotler, Philip. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 |
_aBehavior modification. _959379 |
|
| 700 | 1 | _aKotler, Philip. | |
| 700 | 1 |
_aKotler, Philip. _tSocial marketing. |
|
| 907 |
_a.b15367484 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5414.K684 2011 |
||
| 914 | _avtls003501228 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2012-04-05 _cm _da _feng _gcau _y0 _z.b15367484 |
||
| 999 |
_c520453 _d520453 |
||