| 000 | 01569nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250930133432.0 | ||
| 008 | 120517s2012 caua b 001 0 eng | ||
| 020 |
_a9781412964746 (hbk.) _cRM214.83 |
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| 020 | _a1412964741 (hbk.) | ||
| 039 | 9 |
_a201206181117 _bzabidah _c201206181115 _dzabidah _c201205291351 _drahah _y05-17-2012 _zrasyilla |
|
| 040 |
_aDLC _dUKM |
||
| 090 | _aHF5416.5.S354 | ||
| 090 |
_aHF5416.5 _b.S354 |
||
| 100 | 1 | _aSchindler, Robert. | |
| 245 | 1 | 0 |
_aPricing strategies : _ba marketing approach / _cRobert M. Schindler. |
| 260 |
_aLos Angeles, Calif. : _bSage Publications, Inc, _c2012. |
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| 300 |
_axvii, 391 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a'The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts'--Provided by publisher. | ||
| 650 | 0 | _aPricing. | |
| 650 | 0 |
_aMarketing. _960389 |
|
| 907 |
_a.b15367228 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5416.5.S354 |
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| 914 | _avtls003501199 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2012-04-05 _cm _da _feng _gcau _y0 _z.b15367228 |
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| 999 |
_c520427 _d520427 |
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