000			01533cam a22003614a 4500
005			20250930133430.0
008			120517s2011 cau bf 001 0 eng
020			_a9781412980180 (alk. paper)
039		9	_a201206061630 _bzaina _c201205231019 _drahah _y05-17-2012 _zrasyilla
040			_aDLC _cDLC _dDLC _dUKM
090			_aHF5415.3.B323 2011
090			_aHF5415.3 _b.B323 2011
245	0	0	_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _ceditors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
246	3	0	_aMarketing scales
250			_a3rd ed.
260			_aLos Angeles : _bSAGE, _c2011.
300			_axiv, 603 p. ; _c29 cm.
500			_aRev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
500			_aPublished in cooperation with the Association for Consumer Research.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research. _960390
650		0	_aConsumer behavior _xResearch.
700	1		_aNetemeyer, Richard G., _d1956-
700	1		_aHaws, Kelly L.
700	1		_aBearden, William O., _d1945- _tHandbook of marketing scales.
907			_a.b15366674 _b2019-11-12 _c2019-11-12
942			_c01 _n0 _kHF5415.3.B323 2011
914			_avtls003501142
990			_azsz
991			_aFakulti Ekonomi dan Perniagaan
998			_at _b2012-04-05 _cm _da _feng _gcau _y0 _z.b15366674
999			_c520373 _d520373