| 000 | 01424nam a2200385 a 4500 | ||
|---|---|---|---|
| 005 | 20250918162049.0 | ||
| 008 | 120516s2008 caua b 001 0 eng | ||
| 010 | _a2008-014814 | ||
| 020 |
_a9780787996918 (hbk.) _cRM218.31 |
||
| 039 | 9 |
_a201206251414 _bzabidah _c201206122133 _didah _c201205161819 _didah _y05-16-2012 _zidah |
|
| 040 |
_aDLC _dUKM |
||
| 090 | _aAM5.K684 2008 | ||
| 090 |
_aAM5 _b.K684 2008 |
||
| 100 | 1 |
_aKotler, Neil G., _d1941- |
|
| 245 | 1 | 0 |
_aMuseum marketing and strategy : _bdesigning missions, building audiences, generating revenue and resources / _cNeil G. Kotler, Philip Kotler, Wendy I. Kotler. |
| 250 | _a2nd ed. | ||
| 260 |
_aSan Francisco, CA. : _bJossey-Bass, _c2008. |
||
| 300 |
_axxx, 511 p. : _bill. ; _c25 cm. |
||
| 500 | _aRev. ed. of : Museum strategy and marketing, 1998. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMuseums _xPlanning. |
|
| 650 | 0 |
_aMuseums _xMarketing. |
|
| 650 | 0 | _aMuseum attendance. | |
| 650 | 0 | _aMuseum finance. | |
| 700 | 1 | _aKotler, Philip. | |
| 700 | 1 |
_aKotler, Wendy I., _d1947- |
|
| 700 | 1 |
_aKotler, Neil G., _d1941- _tMuseum strategy and marketing. |
|
| 907 |
_a.b15365992 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kAM5.K684 2008 |
||
| 914 | _avtls003501057 | ||
| 990 | _aza | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2012-03-05 _cm _da _feng _gcau _y0 _z.b15365992 |
||
| 999 |
_c520306 _d520306 |
||