| 000 | 02410nam a2200397 a 4500 | ||
|---|---|---|---|
| 005 | 20250918162049.0 | ||
| 008 | 120516s2006 mdua b 001 0beng | ||
| 010 | _a2006-011550 | ||
| 020 | _a0759109923 (cloth) | ||
| 020 | _a0759109931 (pbk.) | ||
| 020 | _a9780759109926 (cloth) | ||
| 020 | _a9780759109933 (pbk) | ||
| 039 | 9 |
_a201207051010 _bhayat _c201206271005 _dbaiti _c201206122130 _didah _c201205161815 _didah _y05-16-2012 _zidah |
|
| 040 | _aUKM | ||
| 043 | _an-us--- | ||
| 090 | _aAM11.W359 | ||
| 090 |
_aAM11 _b.W359 |
||
| 100 | 1 |
_aWallace, Margot A, _d1941- |
|
| 245 | 1 | 0 |
_aMuseum branding : _bhow to create and maintain image, loyalty, and support / _cMargot A. Wallace. |
| 260 |
_aLanham, MD : _bAltaMira Press, _cc2006. |
||
| 300 |
_ax, 193 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. 181-186) and index. | ||
| 505 | 0 | _aIntroduction to branding : the process that turns spectators into loyalists -- Brand new museum -- Exhibitions as branding tools : content as message -- Museum boards : carrying the banner -- The education department : teaching the museum -- Volunteers : your face to the public -- Membership : converting visitors to loyalists -- Fund-raising : raised on loyalty -- Corporate partnerships : shoulder to shoulder with business -- Marketing and graphics : the watchdog department -- Museum store : extension of education -- Branding museum web sites : new media, old truths -- The golden shopping cart : how museums' online stores add luster to their brand -- Publications -- Audio tours : branding by script -- The lobby : first impression and last impression -- Loyalty eating : how museums reinforce their brand image at the dining table -- Your building : how museums build their brands brick by brick -- University museums : children of strong parents -- Future members : identifying with college students. | |
| 650 | 0 |
_aMuseums _zUnited States _xManagement. |
|
| 650 | 0 |
_aMuseums _xPublic relations _zUnited States. |
|
| 650 | 0 |
_aBusiness names _zUnited States. |
|
| 650 | 0 |
_aBranding (Marketing) _zUnited States. |
|
| 650 | 0 |
_aMuseum attendance _zUnited States. |
|
| 907 |
_a.b15365979 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kAM11.W359 |
||
| 914 | _avtls003501055 | ||
| 990 | _abaiti | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2012-03-05 _cm _da _feng _gmdu _y0 _z.b15365979 |
||
| 999 |
_c520304 _d520304 |
||