| 000 | 01113nam a2200313 a 4500 | ||
|---|---|---|---|
| 005 | 20250918162030.0 | ||
| 008 | 120515s2008 at a 001 0 eng | ||
| 020 |
_a9780170136679 _cRM515.76 |
||
| 039 | 9 |
_a201209061441 _bariff _c201209051308 _dmaslia _c201208140943 _dfarid _y05-15-2012 _zfarid |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.123.C495 2008 | ||
| 090 |
_aHF5415.123 _b.C495 2008 |
||
| 100 | 1 | _aChitty, William. | |
| 245 | 1 | 0 |
_aIntegrated marketing communications / _cWilliam Chitty, Nigel Baker, Terence A. Shimp. |
| 250 | _a2nd Asia Pacific ed. | ||
| 260 |
_aVictoria : _bCengage Learning Australia, _c2008. |
||
| 300 |
_axxi, 414 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aNigel Barker, Nigel. | |
| 700 | 1 | _aShimp, Terence A. | |
| 907 |
_a.b15362590 _b2019-11-12 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.123.C495 2008 |
||
| 914 | _avtls003500648 | ||
| 990 | _amms | ||
| 991 | _aFakulti Ekonomi dan Pengurusan - FEP | ||
| 998 |
_at _b2012-02-05 _cm _da _feng _gat _y0 _z.b15362590 |
||
| 999 |
_c519967 _d519967 |
||