000			02021nam a2200361 a 4500
005			20250918151603.0
008			120330s2008 nyu b 001 0 eng
020			_a9780385523882 (hc) _cRM75.95
020			_a0385523882 (hc)
039		9	_a201207271044 _bzaina _c201207051528 _drahah _y03-30-2012 _zrahah
040			_dUKM
090			_aHF5415.12615.L556
090			_aHF5415.12615 _b.L556
100	1		_aLindstrom, Martin, _d1970-
245	1	0	_aBuy ology : _btruth and lies about why we buy / _cMartin Lindstrom.
246	3		_aBuyology
260			_aNew York : _bDoubleday, _c2008.
300			_axi, 240 p. ; _c22 cm.
504			_aIncludes bibliographical references (p. 217-229) and index.
520			_aHow much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
650		0	_aNeuromarketing.
650		0	_aConsumer behavior _xPsychological aspects.
650		0	_aShopping _xpsychological aspects.
650		0	_aMarketing _xPsychological aspects.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0810/2008006057.html
907			_a.b1530663x _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.12615.L556
914			_avtls003494568
990			_azsz
991			_aFakulti Sains Sosial Dan Kemanusiaan
998			_at _b2012-04-03 _cm _da _feng _gnyu _y0 _z.b1530663x
999			_c514525 _d514525