| 000 | 01358nam a2200301 a 4500 | ||
|---|---|---|---|
| 005 | 20250918151530.0 | ||
| 008 | 120327s2010 ii a i 001 0 eng | ||
| 020 |
_a9788132104711 (pbk.) _cRM69.00 |
||
| 039 | 9 |
_a201205081112 _bariff _c201204271629 _dmaslia _y03-27-2012 _zidah |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.135.V444 | ||
| 090 |
_aHF5415.135 _b.V444 |
||
| 100 | 1 |
_aVenugopal, Pingali, _d1958- |
|
| 245 | 1 | 0 |
_aMarketing management : _ba decision-making approach / _cPingali Venugopal. |
| 260 |
_aNew Delhi : _bResponse Books, _c2010. |
||
| 300 |
_axvii, 245 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 215-228) and index. | ||
| 505 | 0 | _aIntroduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. | |
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 907 |
_a.b15300201 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.135.V444 |
||
| 914 | _avtls003493905 | ||
| 990 | _amms | ||
| 991 | _aFakulti Ekonomi dan Pernaigaan | ||
| 998 |
_at _b2012-01-03 _cm _da _feng _gii _y0 _z.b15300201 |
||
| 999 |
_c513887 _d513887 |
||