000 02337nam a2200313 a 4500
005 20250918151500.0
008 120326s2010 enka b 001 0 eng
020 _a9780230238282 (hbk)
_cRM357.84
020 _a0230238289 (hbk)
039 9 _a201207181157
_bbaiti
_c201207031244
_drasyilla
_y03-26-2012
_zlatihan
090 _aHF5429.23.A439
090 _aHF5429.23
_b.A439
100 1 _aAlon, Ilan
245 1 0 _aFranchising globally :
_binnovation, learning and imitation /
_cIlan Alon
260 _aNew York, NY :
_bPalgrave MacMillan,
_c2010.
300 _axviii, 253 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
505 0 _aPART I: FRANCHISING APPROACHES AND FRAMEWORKS -- Franchising In Emerging Markets / I. Alon, D. Welsh & C. Falbe -- Franchising as an Entrepreneurial Form / I. Alon M. Sardy -- Internationalization of Franchising / I. Alon, L. Ni & R. Wang -- Clustering For International Market Selection / I. Alon & A. Shoham -- PART II: AREA STUDIES OF FRANCHISING -- Franchising in Italy / I. Alon & D. .Vianneli -- Franchising in Morocco / I. Alon & R. Alami -- Franchising in Croatia / I. Alon, M. Alpeza & A. Erceg -- Microfranchising in Less Developed Countries / I. Alon, M. Munoz & M.C. Mitchel -- PART III: INTERNATIONAL FRANCHISING CASES -- Ruth's Chris Franchises Expand Internationally / I. Alon & A. Kupetz -- International Franchising at Best Western / I. Alon, G. Cliquet, M.C. Mitchel & R.Perrigot -- San Francisco Coffee House Opens in Croatia / I. Alon, M. Alpeza & A. Erceg -- Athlete's Foot Master Franchisee in China / I. Alon -- Final Reflections.
520 _a'Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world'--Provided by publisher.
650 0 _aFranchises (Retail trade)
650 0 _aInternational trade.
907 _a.b15295485
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHF5429.23.A439
914 _avtls003493403
990 _abaiti
991 _aFakulti Ekonomi dan Pengurusan
998 _at
_b2012-01-03
_cm
_da
_feng
_genk
_y0
_z.b15295485
999 _c513421
_d513421