000			02158nam a2200313 a 4500
005			20250918151453.0
008			120326s2012 enk b 001 0 eng
020			_a9781107008892 (hbk.) _cRM232.50
039		9	_a201207121125 _bzabidah _c201207050839 _drasyilla _y03-26-2012 _zlatihan
090			_aHF5548.32.S576
090			_aHF5548.32 _b.S576
100	1		_aSingh, Nitish.
245	1	0	_aLocalization strategies for global e-business / _cNitish Singh
260			_aCambridge : _bCambridge University Press, _c2012.
300			_axiv, 331 p. ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_a'The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies'-- _cProvided by publisher.
650		0	_aElectronic commerce.
650		0	_aInternational trade.
650		0	_aBusiness networks.
650		0	_aInternet marketing.
907			_a.b1529416x _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5548.32.S576
914			_avtls003493265
990			_aza
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2012-01-03 _cm _da _feng _genk _y0 _z.b1529416x
999			_c513289 _d513289