000			01088nam a2200325 a 4500
005			20250918151448.0
008			120326s2011 nyu b 001 0 eng
020			_a9780230110267
039		9	_a201208021654 _bzaina _c201207051203 _didah _y03-26-2012 _zlatihan
040			_dUKM
090			_aHD60.M336
090			_aHD60 _b.M336
100	1		_aMainwaring, Simon.
245	1	0	_aWe first : _bhow brands and consumers use social media to build a better world / _cSimon Mainwaring
260			_aNew York : _bPalgrave MacMillan, _c2011.
300			_avi, 250 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650		0	_aSocial responsibility of business.
650		0	_aCapitalism.
650		0	_aSocial media _xEconomic aspects.
650		0	_aBranding (Marketing)
650		0	_aInternet marketing.
907			_a.b15293087 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHD60.M336
914			_avtls003493155
990			_azsz
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2012-01-03 _cm _da _feng _gnyu _y0 _z.b15293087
999			_c513182 _d513182