| 000 | 01177nam a2200325 a 4500 | ||
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| 005 | 20250930133145.0 | ||
| 008 | 120323s2011 enka b 001 0 eng | ||
| 020 |
_a9780470979099 (pbk. : alk. paper) _cRM167.42 |
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| 039 | 9 |
_a201207221310 _bzaina _c201206291149 _drahah _y03-23-2012 _zrahah |
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| 040 | _dUKM | ||
| 090 | _aHD9980.5.M393 2011 | ||
| 090 |
_aHD9980.5 _b.M393 2011 |
||
| 100 | 1 |
_aMcDonald, Malcolm. _940672 |
|
| 245 | 1 | 0 |
_aMarketing plans for service businesses : _ba complete guide / _cMalcolm McDonald, Adrian Payne, and Pennie Frow. |
| 250 | _a3rd ed. | ||
| 260 |
_aChichester, West Sussex : _bJohn Wiley & Sons, _c2011. |
||
| 300 |
_axv, 495 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aService industries _xPlanning. |
|
| 700 | 1 |
_aPayne, Adrian. _944782 |
|
| 700 | 1 | _aFrow, Pennie. | |
| 907 |
_a.b15292319 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHD9980.5.M393 2011 |
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| 914 | _avtls003493072 | ||
| 990 | _azsz | ||
| 991 | _aFakulti Sains Sosial Dan Kemanusiaan | ||
| 998 |
_at _b2012-10-03 _cm _da _feng _genk _y0 _z.b15292319 |
||
| 999 |
_c513106 _d513106 |
||