000			01628nam a2200361 a 4500
005			20250918151443.0
008			120323s2011 enka b 001 0 eng
020			_a9780230220324 (hbk.)
020			_a0230220320 (hbk.)
039		9	_a201209051305 _bzaina _c201207041045 _didah _y03-23-2012 _zlatihan
040			_dUKM
090			_aHD69.B7B835
090			_aHD69.B7 _bB835
100	1		_aBuckingham, Ian P., _d1967-
245	1	0	_aBrand champions : _bhow superheroes bring brands to life / _cIan P. Buckingham
260			_aHoundmills, Basingstoke, Hampshire : _bPalgrave MacMillan, _c2011.
300			_axii, 209 p. : _bill. ; _c24 cm.
490	0		_aBring yourself to work.
504			_aIncludes bibliographical references and index.
520			_a'A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement'-- _cProvided by publisher.
650		0	_aBrand name products.
650		0	_aBranding (Marketing)
650		0	_aBrand name products _vCase studies.
650		0	_aBranding (Marketing) _vCase studies.
856	4	2	_3Cover image _uhttp://www.netread.com/jcusers/1388/2264681/image/lgcover.9780230220324.jpg
907			_a.b15292125 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHD69.B7B835
914			_avtls003493053
990			_azsz
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2012-10-03 _cm _da _feng _genk _y0 _z.b15292125
999			_c513088 _d513088