000			02141nam a2200325 a 4500
005			20250918151437.0
008			120323s2010 nyua b 001 0 eng
020			_a9780230104747 (hbk.) _c98.11
020			_a0230104746 (hbk.)
039		9	_a201208301625 _brosli _c201208291147 _drosli _c201207022102 _didah _y03-23-2012 _zlatihan
040			_dUKM
090			_aHF5415.1255.Y638
090			_aHF5415.1255 _b.Y638
100	1		_aYoung, Antony, _d1964-
245	1	0	_aBrand media strategy : _bintegrated communications planning in the digital era / _cAntony Young
260			_aNew York : _bPalgrave MacMillan, _c2010.
300			_axii, 239 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_a'From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today's most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: * the future of advertising in traditional media and how to judge the investment's value in today's results-driven marketing world * how to get the maximum impact out of digital media, including online searches, social media, and mobile phones * the importance of employing non-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read for every marketer to help increase their brand's exposure while staying on budget'--Provided by publisher.
650		0	_aBranding (Marketing)
650		0	_aInternet marketing.
650		0	_aSocial media.
907			_a.b15290876 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHF5415.1255.Y638
914			_avtls003492924
990			_ark4
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2012-10-03 _cm _da _feng _gnyu _y0 _z.b15290876
999			_c512968 _d512968