000			01487nam a22003258a 4500
005			20250918151429.0
008			120323s2011 vtua 001 0 eng
010			_a2010-052247
020			_a9780566089220 (hardback : alk. paper) _cRM218.52
020			_a9781409428947 (ebook)
039		9	_a201204251415 _bnoraini _c201204251216 _dnikzal _c201203231057 _daida _y03-23-2012 _zaida
043			_af------ _aa------
090			_aHF5475.I74A285 ki
090			_aHF5475.I74 _bA285
100	1		_aAlserhan, Baker Ahmad
245	1	4	_aThe principles of Islamic marketing / _cBaker Ahmad Alserhan
260			_aBurlington, VT : _bGower, _c2011.
300			_axiii, 204 p. : _bill. ; _c25 cm.
500			_aIncludes index
505	0		_aUnderstanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
650		0	_aMarkets _zIslamic countries
651		0	_aIslamic countries _xCommerce
907			_a.b15289242 _b2024-08-12 _c2019-11-12
942			_c01 _n0 _kHF5475.I74A285 ki
914			_avtls003492759
990			_anmn/nz/ani
991			_aFakulti Pengajian Islam
998			_at _b2012-10-03 _cm _da _feng _gvtu _y0 _z.b15289242
999			_c512808 _d512808