| 000 | 01391cam a22003378a 4500 | ||
|---|---|---|---|
| 005 | 20250930133132.0 | ||
| 008 | 120322s2011 nju b 001 0 eng | ||
| 020 |
_a9781119953319 (hbk) _cRM157.85 |
||
| 039 | 9 |
_a201206070932 _bbaiti _c201204231500 _dsanusi _y03-22-2012 _zlatihan |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.127.B573 | ||
| 090 |
_aHF5415.127 _b.B573 |
||
| 100 | 1 | _aBird, Andy | |
| 245 | 1 | 4 |
_aThe growth drivers : _bthe definitive guide to building marketing capabilities / _cAndy Bird and Mhairi McEwan |
| 260 |
_aHoboken, NJ : _bWiley, _c2011. |
||
| 300 | _ap. cm. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a'The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth'-- _cProvided by publisher. |
||
| 650 | 7 |
_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh |
|
| 650 | 0 | _aMarket segmentation. | |
| 650 | 0 |
_aEconomic development. _959596 |
|
| 650 | 0 |
_aInvestments. _960067 |
|
| 700 | 1 | _aMcEwan, Mhairi. | |
| 907 |
_a.b15287051 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.127.B573 |
||
| 914 | _avtls003492513 | ||
| 990 | _abaiti | ||
| 991 | _aFakulti Ekonomi dan Pengurusan | ||
| 998 |
_at _b2012-09-03 _cm _da _feng _gnju _y0 _z.b15287051 |
||
| 999 |
_c512592 _d512592 |
||