000			01960nam a22003374a 4500
005			20250930133132.0
008			120322s2011 njua i 000 0 eng
020			_a9781118012390 (hbk) _cRM154.85
039		9	_a201207231043 _bbaiti _c201206261505 _drahah _c201206081520 _dbaiti _c201206081519 _dbaiti _y03-22-2012 _zlatihan
040			_aUKM
090			_aHD30.28.S786
090			_aHD30.28 _b.S786
100	1		_aStubbs, Evan
245	1	4	_aThe value of business analytics : _bidentifying the path to profitability / _cEvan Stubbs
260			_aHoboken, N.J. : _bWiley, _c2011.
300			_axiv, 322 p. : _bill. ; _c24 cm.
520			_a'Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program Reveals how to communicate the value of a project once it's done Presents an integrated framework for communicating the value of business analytics Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization'-- _cProvided by publisher.
650		0	_aBusiness planning.
650		0	_aStrategic planning.
650		0	_aDecision making. _959541
650		0	_aIndustrial management _xStatistical methods.
650		7	_aBUSINESS & ECONOMICS / General _2bisacsh.
907			_a.b15286885 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHD30.28.S786
914			_avtls003492496
990			_abaiti
991			_aFakulti Ekonomi dan Pengurusan
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2012-09-03 _cm _da _feng _gnju _y0 _z.b15286885
999			_c512575 _d512575