000			01797cam a2200289 i 4500
005			20250918151421.0
008			120322s2011 enka b 001 0 eng
020			_a9780470688571 (hardback) _cRM124.00
039		9	_a201206111454 _bariff _c201204232018 _dsanusi _y03-22-2012 _zlatihan
040			_aUKM
090			_aHD60.V537
090			_aHD60 _b.V56 2011
100	1		_aVisser, Wayne
245	1	4	_aThe Age of Responsibility : _bCSR 2.0 and the New DNA of Business / _cWayne Visser
260			_aChichester, West Sussex : _bJohn Wiley & Sons, _c2011.
300			_axvii, 389 pages : _billustrations _c24 cm.
504			_aIncludes bibliographical references (pages 367-376) and index.
520			_a'The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as'greenwash') to a more interactive, stakeholder-driven model. Provides a'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these'-- _cProvided by publisher.
650		0	_aSocial responsibility of business _vCase studies.
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9780470688571.jpg
907			_a.b1528685x _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kHD60.V537
914			_avtls003492493
991			_aFakulti Ekonomi dan Pengurusan
998			_at _b2012-09-03 _cm _da _feng _genk _y0 _z.b1528685x
999			_c512572 _d512572