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| 005 | 20250918151409.0 | ||
| 008 | 120322s2012 at a 001 0 eng | ||
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_a9780071014847 (pbk.) _cRM283.68 |
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| 040 | _aUKM | ||
| 090 | _aHF5415.13.M357 2012 | ||
| 090 |
_aHF5415.13 _b.M358 2012 |
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| 245 | 0 | 0 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C Walker ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aNorth Ryde, N.S.W. : _bMcGraw-Hill Australia, _c2012. |
||
| 300 |
_axxiv, 439 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 700 | 1 | _aWalker, Orville C. | |
| 907 |
_a.b15284141 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.13.M357 2012 |
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| 914 | _avtls003492214 | ||
| 990 | _amms | ||
| 991 | _aFakulti Ekonomi Dan Perniagaan | ||
| 998 |
_at _b2012-09-03 _cm _da _feng _gat _y0 _z.b15284141 |
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_c512304 _d512304 |
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