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|---|---|---|---|
| 005 | 20250918151409.0 | ||
| 008 | 120321s2012 at a 001 0 eng | ||
| 020 |
_a9780070997981 (pbk.) _cRM 345.27 |
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_a201209101151 _bzabidah _c201206181226 _dariff _c201206151004 _dmaslia _c201205161407 _drahah _y03-21-2012 _zrahah |
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| 040 | _aUKM | ||
| 090 | _aHF5821.A338 2012 | ||
| 090 |
_aHF5821 _b.A338 2012 |
||
| 245 | 1 | 0 |
_aAdvertising : _ban integrated marketing communication perspective / _cGeorge E Belch ... [et al.]. |
| 250 | _a2nd ed. | ||
| 260 |
_aNorth Ryde, N.S.W. : _bMcGraw-Hill Australia, _c2012. |
||
| 300 |
_axxviii, 644 p. : _bcol. ill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, George E. | |
| 907 |
_a.b15284049 _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5821.A338 2012 |
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| 914 | _avtls003492204 | ||
| 990 | _amms | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2012-08-03 _cm _da _feng _gat _y0 _z.b15284049 |
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| 999 |
_c512294 _d512294 |
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