| 000 | 01122nam a22003134a 4500 | ||
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| 005 | 20250918151408.0 | ||
| 008 | 120321s2007 mau b 000 0 eng | ||
| 020 | _a1601980108 (pbk.) | ||
| 020 |
_a9781601980106 (pbk.) _cRM245.32 |
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| 039 | 9 |
_a201211191153 _bbaiti _c201210221221 _dmazarita _y03-21-2012 _zlatihan |
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| 040 | _aUKM | ||
| 090 | _aHF5415.527.V559 | ||
| 090 |
_aHF5415.527 _b.V559 |
||
| 100 | 1 | _aVillanueva, Julian | |
| 245 | 1 | 0 |
_aCustomer equity : _bmeasurement, management and research opportunities / _cJulian Villanueva, Dominique M. Hanssens. |
| 260 |
_aBoston : _bNow Publishers, _c2007 |
||
| 300 |
_aix, 99 p. ; _c24 cm. |
||
| 490 | 0 |
_aFoundations and trends in marketing ; _vvol. 1, no. 1 |
|
| 504 | _aIncludes bibliographical references (p. 89-99). | ||
| 650 | 0 | _aCustomer equity. | |
| 700 | 1 | _aHanssens, Dominique M. | |
| 907 |
_a.b1528394x _b2021-05-28 _c2019-11-12 |
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| 942 |
_c01 _n0 _kHF5415.527.V559 |
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| 914 | _avtls003492193 | ||
| 990 | _abaiti | ||
| 991 | _aFakulti Sains Sosial dan Kemanusiaan | ||
| 998 |
_at _b2012-08-03 _cm _da _feng _gmau _y0 _z.b1528394x |
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| 999 |
_c512286 _d512286 |
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