000 02220nam a2200361 a 4500
005 20250930133112.0
008 120319s2010 nyu b 001 0 eng
020 _a9780814414361 (pbk)
_cRM57.80
020 _a0814414362
039 9 _a201205241154
_bbaiti
_c201205161548
_drahah
_y03-19-2012
_zrahah
040 _aUKM
090 _aHD69.C6K383
090 _aHD69.C6
_bK383
100 1 _aKatcher, Bruce Leslie,
_d1953-
245 1 3 _aAn insider's guide to building a successful consulting practice /
_cBruce L. Katcher with Adam Snyder.
260 _aNew York :
_bAMACOM,
_cc2010.
300 _axii, 6, 253 p. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
505 0 _aDeciding which is best for you : employee, contractor, or consultant -- Understanding the economic realities of independent consulting -- Focusing your work on a specific problem or niche -- Choosing a business model -- Establishing your credibility -- Developing and implementing a marketing plan -- Marketing directly to prospects -- Marketing your services through writing -- Marketing your consulting through speaking -- Maintaining your visibility -- Marketing your services through networking -- Selling your consulting services -- Writing proposals that lead to business -- Delivering tangible results -- Make certain your recommendations are implemented -- Maximizing the value of networking meetings -- Marketing even when you're busy -- Losing your motivation -- Becoming lonely -- Diluting your business model -- Charging too little -- Chasing prospects -- Taking stock of what's working and what's not -- Establishing a board of advisers -- Conducting research -- Maintaining readiness to adapt to change.
650 0 _aBusiness consultants.
650 0 _aConsultants.
650 0 _aConsulting firms
_xManagement.
650 0 _aNew business enterprises
_xManagement.
_960542
650 0 _aSuccess in business.
700 1 _aSnyder, Adam.
907 _a.b15279571
_b2021-05-28
_c2019-11-12
942 _c01
_n0
_kHD69.C6K383
914 _avtls003491720
990 _abaiti
991 _aFakulti Ekonomi Dan Perniagaan
998 _at
_b2012-06-03
_cm
_da
_feng
_gnyu
_y0
_z.b15279571
999 _c511865
_d511865