| 000 | 01154nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250918151344.0 | ||
| 008 | 120319s2011 nyu b 001 0 eng | ||
| 020 |
_a9780415873574 (hbk.) _cRM349.30 |
||
| 020 | _a9780415873581 (pbk.) | ||
| 039 | 9 |
_a201209191314 _bzabidah _c201209060947 _drahah _y03-19-2012 _zrahah |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.32.C668 | ||
| 090 |
_aHF5415.32 _b.C668 |
||
| 245 | 0 | 0 |
_aConsumer behavior knowledge for effective sports and event marketing / _cedited by Lynn R. Kahle, Angeline G. Close. |
| 260 |
_aNew York : _bRoutledge, _c2011. |
||
| 300 |
_axxxiv, 314 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical reference and index. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 |
_aSports _xMarketing. |
|
| 650 | 0 |
_aSpecial events _xMarketing. |
|
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aKahle, Lynn R. | |
| 700 | 1 | _aClose, Angeline. | |
| 907 |
_a.b15278335 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.32.C668 |
||
| 914 | _avtls003491595 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi Dan Perniagaan | ||
| 998 |
_at _b2012-06-03 _cm _da _feng _gnyu _y0 _z.b15278335 |
||
| 999 |
_c511746 _d511746 |
||