| 000 | 01171nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250930133104.0 | ||
| 008 | 120316s2011 enka b 001 0 eng d | ||
| 020 |
_a9781848444157 (hbk.) _cRM386.16 |
||
| 020 | _a184844415X (hbk.) | ||
| 039 | 9 |
_a201210081100 _bzabidah _c201209111235 _drahah _y03-16-2012 _zrahah |
|
| 040 | _dUKM | ||
| 090 | _aHF5415.V458 | ||
| 090 |
_aHF5415 _b.V458 |
||
| 100 | 1 | _aVella, Kevin J. | |
| 245 | 1 | 4 |
_aThe marketing firm : _beconomic psychology of corporate behaviour / _cKevin J. Vella and Gordon R. Foxall. |
| 260 |
_aCheltenham, UK. : _bEdward Elgar, _c2011. |
||
| 300 |
_avi, 320 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 297-304) and index. | ||
| 650 | 0 |
_aMarketing. _960389 |
|
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 650 | 0 |
_aMarketing _xEconomic aspects. |
|
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 700 | 1 | _aFoxall, G. R. | |
| 907 |
_a.b15276089 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.V458 |
||
| 914 | _avtls003491357 | ||
| 990 | _aza | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2012-03-03 _cm _da _feng _genk _y0 _z.b15276089 |
||
| 999 |
_c511536 _d511536 |
||