000			02433nam a22003494a 4500
005			20250930133006.0
008			120227s2011 nyua b 000 0 eng
020			_a9780143118756 (pbk.) _cRM49.90
020			_a0143118757 (pbk.)
039		9	_a201204191311 _brosli _c201204121622 _dmazarita _y02-27-2012 _zlatihan
040			_dUKM
090			_aBF637.N4F578 2011
090			_aBF637.N4 _bF578 2011
100	1		_aFisher, Roger, _d1922-
245	1	0	_aGetting to yes : _bnegotiating agreement without giving in / _cby Roger Fisher and William Ury, with Bruce Patton, editor.
250			_a3rd ed., rev. ed.
260			_aNew York : _bPenguin, _c2011.
300			_axxix, 204 p. : _bill. ; _c20 cm.
504			_aIncludes bibliographical references.
520			_a'Since it was first published in 1981 Getting to Yes has become a central book in the Business Canon: the key text on the psychology of negotiation. Its message of'principled negotiations'--finding acceptable compromise by determining which needs are fixed and which are flexible for negotiating parties--has influenced generations of businesspeople, lawyers, educators and anyone who has sought to achieve a win-win situation in arriving at an agreement. It has sold over 8 million copies worldwide in 30 languages, and since it was first published by Penguin in 1991 (a reissue of the original addition with Bruce Patton as additional coauthor) has sold over 2.5 million copies--which places it as the #10 bestselling title overall in Penguin Books, and #3 bestselling nonfiction title overall. We have recently relicensed the rights to Getting to Yes, and will be doing a new revised edition--a 30th anniversary of the original publication and 20th of the Penguin edition. The authors will be bringing the book up to date with new material and a assessment of the legacy and achievement of Getting to Yes after three decades'-- _cProvided by publisher.
650		0	_aNegotiation.
700	1		_aUry, William.
700	1		_aPatton, Bruce. _955738
856	4	2	_3Cover image _uftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers_and_Media/Covers/2008_2009_New_Covers/9780143118756.jpg
907			_a.b15253685 _b2021-05-28 _c2019-11-12
942			_c01 _n0 _kBF637.N4F578 2011
914			_avtls003488992
990			_ark4
991			_aFakulti Sains Sosial dan Kemanusiaan
998			_at _b2012-01-02 _cm _da _feng _gnyu _y0 _z.b15253685
999			_c509445 _d509445