| 000 | 02480nam a2200337 a 4500 | ||
|---|---|---|---|
| 005 | 20250918150647.0 | ||
| 008 | 120223s2012 nyua b 001 0 eng | ||
| 020 |
_a9780071759182 (hbk.) _cRM100.00 |
||
| 020 | _a0071759182 (hbk.) | ||
| 020 | _a9780071762144 | ||
| 020 | _a0071762140 | ||
| 039 | 9 |
_a201206121630 _brosli _c201205230909 _dbaiti _c201205171535 _drasyilla _c201204121132 _dzabidah _y02-23-2012 _zrasyilla |
|
| 040 | _aUKM | ||
| 090 | _aHF5415.5.M484 | ||
| 090 |
_aHF5415.5 _b.M484 |
||
| 100 | 1 | _aMetz, Adam. | |
| 245 | 1 | 4 |
_aThe social customer : _bhow brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / _cAdam Metz. |
| 260 |
_aNew York : _bMcGraw-Hill, _c2012. |
||
| 300 |
_axxii, 279 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a'Customers have changed--and you must, too, if you want to stay relevant. By now, business leaders fully understand that customers empowered by social media are fundamentally changing the way they interact with the brands they consume. What they've missed, however, is that this isn't just a marketing issue. It's an organizational issue. And those who plan to compete in the future must develop a business strategy that places major emphasis on appealing to the Social Customer.Succeeding in the new social world of business is much more than a matter of setting up Twitter accounts, understanding the mechanics of viral campaigns, or responding quickly to customer complaints in social forums before they swell out of control. Rather, it's a matter of re-engineering an entire division or organization: it's about social customer relationship management that spans across the entire company: sales, marketing, fulfillment, management, and other departments. The Social Customer provides a strategic platform you can use to position your organizations to survive and thrive, as well as tactical resources to use in implementation. In short, it presents the next wave of social media strategy that all companies must adopt if they wish to find success in the future'--Provided by publisher. | ||
| 650 | 0 |
_aCustomer relations _xManagement. |
|
| 650 | 0 | _aBranding (Marketing). | |
| 907 |
_a.b15251317 _b2021-05-28 _c2019-11-12 |
||
| 942 |
_c01 _n0 _kHF5415.5.M484 |
||
| 914 | _avtls003488754 | ||
| 990 | _arusiah | ||
| 991 | _aFakulti Ekonomi dan Perniagaan | ||
| 998 |
_at _b2012-10-02 _cm _da _feng _gnyu _y0 _z.b15251317 |
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| 999 |
_c509209 _d509209 |
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